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Our Ship Store
The Ship Store at Dewey Beach Yacht Club is your go-to destination for everything boating, fishing, and fun! Stocked with premium gear like Pure Lure Apparel, Qualified Captain Apparel, and essential boating and fishing supplies, we’ve got everything you need for a day on the water. Grab snacks, drinks, ice cream, sunglasses, hats, and more to stay fueled and protected. Whether you’re gearing up for an adventure or winding down after a day on the bay, our Ship Store has you covered. Open the same time as normal operating hours so come by and see us!
Who Is Pure Lure?
Pure Lure is a premium apparel and lifestyle brand inspired by the boating, fishing, and outdoor adventure community. Known for its high-quality, stylish, and functional clothing, Pure Lure caters to those who live an active lifestyle on and around the water. The brand often blends performance fabrics with modern designs, making it ideal for anglers, boaters, and outdoor enthusiasts who want gear that looks great and performs well in any condition. Pure Lure also emphasizes comfort and durability, making it a favorite among marine and outdoor lovers.
